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The web site zpg.com states the following, "Make this your home! We are a property management company that takes care of people." We noticed that the webpage stated " We promise a clean, well maintained and respected community for you and your loved ones." It also said " It is our pride and greatest satisfaction to serve you. Were delighted youre here and look forward to delivering an apartment you will love calling home. Close to local Colleges and campuses. Close to great dining and entertainment. Close to most major freeways and highways." The header had university of minnesota apartment rentals as the highest ranking optimized keyword. This keyword is followed by uptown minneapolis available rentals, lauderdale property management, and minneapolis apartments for rent which isn't as urgent as university of minnesota apartment rentals. The other words zpg.com used was saint paul property managers. uptown minneapolis apartments is included but could not be understood by web crawlers.